Sales CRM

Leads go cold in notebooks and WhatsApp chats. Give them a home.

E-Tracker's CRM pulls leads from the platforms you already pay for, gives every rep a cold-calling list and a target, and turns converted leads into clients, sales orders and dispatches — all in the same app your team uses for attendance.

Free trial, no payment needed   Android, iOS and web

Why desk-first CRMs fail field sales teams

Most CRMs are designed for inside sales: someone at a laptop, logging calls and emails. Field reps spend their day on two-wheelers and in customer offices. Asking them to open a heavy web CRM after every meeting means it simply does not happen — and the CRM becomes a reporting chore filled in on Friday evening.

Meanwhile leads arrive from five directions — IndiaMART, JustDial, Facebook and Instagram ads, Google Ads, the website form — and get copied by hand into a sheet, or not at all. Duplicates pile up, the same buyer is called by two reps, and when a rep leaves, their customers leave with them.

A field sales CRM has to collect leads automatically, live on the rep's phone, and connect to what happens next: the visit, the order and the dispatch.

What to look for in a CRM for field sales

  1. Automatic lead capture. Leads from IndiaMART, JustDial, Meta, Google Ads and your website should arrive without copy-paste.
  2. Duplicate detection. The same buyer arriving from two sources should not become two clients called by two reps.
  3. Mobile-first for reps. Calling lists, card scanning and lead conversion should take seconds on a phone.
  4. Orders, not just leads. A CRM for field sales should carry the deal through to sales orders and dispatch.
  5. Targets everyone can see. Each rep should see their own target every day, and managers should see the team's.

Features

How E-Tracker solves it

01

Leads synced from the platforms you use

Connect IndiaMART, JustDial, Meta, TradeIndia, Google Ads and your website as lead platforms. New leads flow into the CRM, and reps can trigger a sync themselves. Duplicate detection stops the same client being created twice.

02

Cold calls, visiting-card scan and conversion

Reps work through a cold-calling list, scan a visiting card to create a lead from a photo, and convert a lead into a client once it is qualified.

03

Sales orders and dispatch

Create sales orders from your product catalogue with price lists and tax rates, track them in the CRM, and manage order dispatch from the admin console.

04

Targets for every rep and team

Set target periods and give each rep a target that shows on their home screen. Managers see their team's progress, and Enterprise customers get a unified dashboard with pipeline and field visits on one screen.

Go live in days

How it works

  1. 1

    Connect lead platforms

    Admins connect IndiaMART, JustDial, Meta, TradeIndia, Google Ads and the website, and load products, price lists and tax rates.

  2. 2

    Sell from the app

    Reps call leads, scan cards, visit clients, convert leads and create orders from their phones.

  3. 3

    Review against target

    Use the CRM dashboard, targets and orders in weekly reviews instead of spreadsheets.

Case study · Industrial equipment dealer

Illustrative scenario

Every portal lead in one place, every rep against a target

An industrial equipment dealer with 12 sales engineers was copying IndiaMART and JustDial leads into a shared sheet, where duplicates and missed leads were routine. With lead platforms connected to E-Tracker's CRM and duplicate detection on clients, every enquiry now lands in one list — and each engineer starts the day with their target on the home screen.

Based on how teams in this industry typically roll out the product. Figures are representative, not a specific customer's results.

6lead sources in one CRM
12sales engineers onboarded
0copy-pasted leads

Pricing example

What it costs for 5 employees and 1 sales agent

A simple example on the Essential plan, with the CRM add-on. Every extra employee or agent is added at the same per-person rate, so it is easy to work out for your own team. Start with a free trial and pay only when you continue.

  • Selfie + location punch in / out
  • Office geofences, shifts and breaks
  • Leave, comp-off, WFH and holidays
  • Regularization and approvals inbox
  • Employee records, documents and roles
Compare all E-Tracker plans
E-Tracker · Essential
  • Essential plan · 5 employees × ₹29₹145
  • CRM add-on · 1 × ₹149₹149

₹294/month + GST

Prices per month + GST. Pay monthly, quarterly, half-yearly or yearly — yearly is billed at 10× monthly (2 months free).

Start free trial on Essential Book a demo

FAQ

Frequently asked questions

Which lead platforms can E-Tracker sync with?

IndiaMART, JustDial, Meta (Facebook and Instagram lead ads), TradeIndia, Google Ads and your website. Admins configure the connections; reps can trigger a sync, limited to once every 15 minutes.

Does it support GST on orders?

Yes. Products carry tax rates from the catalogue, and orders are created from your price lists.

Are quotations, invoices and payments included?

Quotations, invoices, payments and CRM activities are being rolled out. Leads, clients, sales orders, dispatches, documents and lead platforms are live today.

Can reps see each other's customers?

Access is controlled by roles and permissions, which admins configure with a permission editor.

How is the CRM priced?

CRM is an add-on at ₹149 per sales user per month on top of your E-Tracker plan.

Try E-Tracker free

Start with a free trial, no payment needed. Book a demo if you would like a walkthrough first.