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For pharma field forces

Call reports filled at 11 PM aren't reports. They're guesses.

E-Tracker gives medical representatives route plans, doctor and chemist visits with check-in and check-out, tours and expense claims in one app — and gives managers a record of each day they can actually rely on.

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Why MR reporting is broken in most pharma companies

A medical representative's day is a sequence of short calls — doctors, chemists, stockists — often with long waits in between. The daily report is supposed to capture who was met and what was discussed. In practice it is often filled in late at night, from memory, to match the plan.

For managers, that means coverage numbers they cannot rely on and travel allowance claims for routes nobody can verify. For small and mid-size pharma companies, enterprise SFA tools are expensive and rigid, so many stay on Excel.

An MR tracking app needs to make the honest record the easiest one: check in at the clinic, log the call in a few taps, and let time and location be captured automatically.

What to look for in a pharma MR tracking app

  1. Calls captured at the clinic. A check-in and visit log at the doctor's clinic is far more reliable than a report typed at night.
  2. Flexible doctor records. Custom fields for specialty, class or anything else your company tracks.
  3. Tours for outstation work. Outstation days need tours with their own itinerary and expenses.
  4. Expenses tied to policy. Per-diem and mileage rates and expense limits, applied automatically.
  5. Affordable for mid-size companies. Per-user pricing without long implementation projects.

Features

How E-Tracker solves it

01

Route plans for doctors and chemists

Plan each MR's route of doctors, chemists and stockists. Add them as clients with custom fields for specialty or class, and compare planned with actual coverage.

Route plan for a field agent with nine customer stops from Mumbai to Pune, visit times and completed check-ins
02

Doctor and chemist visits with check-in and check-out

MRs check in at the clinic, log the call and check out. Each visit carries its time and location, and managers see visit history by MR or by doctor.

03

Tours and expense claims

Create tours for outstation work, file expenses against them, and fill in claims from a photo of the bill. Per-diem and mileage rates and expense limits keep claims within policy.

04

Attendance and live location

Selfie + location punch-in starts the day, and the team map and daily trails show each MR's movement during working hours — useful when reviewing travel claims.

Live route tracking of a field agent travelling from Mumbai to Pune, with check-ins, distance and estimated time

Go live in days

How it works

  1. 1

    Set up territories and doctors

    Add doctors, chemists and stockists as clients, with custom fields for the details you track. Set allowance rates.

  2. 2

    MRs report from the field

    Punch in, follow the route, and check in and log every call. File expenses against tours.

  3. 3

    Managers review coverage

    Visits, trails and expense claims per MR, with approvals in one inbox.

Case study · Mid-size pharma company

Illustrative scenario

Call records that match where the MR actually was

A pharma company with 60 MRs across four states moved from Excel reports to E-Tracker. Within two months, managers could review doctor visits with real times and locations, and travel claims were checked against each MR's trail instead of claimed kilometres.

Based on how teams in this industry typically roll out the product. Figures are representative, not a specific customer's results.

60MRs across 4 states
Everycall with time and place
Trail-checkedtravel claims

Pricing example

What it costs for 5 employees and 1 field agent

A simple example on the Essential plan, with the Field Tracking add-on. Every extra employee or agent is added at the same per-person rate, so it is easy to work out for your own team. Start with a free trial and pay only when you continue.

  • Selfie + location punch in / out
  • Office geofences, shifts and breaks
  • Leave, comp-off, WFH and holidays
  • Regularization and approvals inbox
  • Employee records, documents and roles
Compare all E-Tracker plans
E-Tracker · Essential
  • Essential plan · 5 employees × ₹29₹145
  • Field Tracking add-on · 1 × ₹99₹99

₹244/month + GST

Prices per month + GST. Pay monthly, quarterly, half-yearly or yearly — yearly is billed at 10× monthly (2 months free).

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FAQ

Frequently asked questions

Does E-Tracker support pharma DCR formats?

E-Tracker records each doctor or chemist call as a client visit with check-in, check-out and a visit log. Fields such as brands detailed can be added as custom fields. Dedicated sample and input tracking is not built in.

Can I classify doctors?

Yes, using custom fields on the client record — for example specialty or A/B/C class.

How are travel allowances handled?

Admins set per-diem and mileage allowance rates and expense limits. MRs claim against tours or individually, and managers approve in their inbox.

Is doctor data kept confidential?

Access is controlled by roles and permissions, and the audit log records administrative changes.

Can managers message their MRs?

Yes. Team chat with channels, threads and @mentions is built in, along with announcements and company documents.

Can I see an MR's full day?

Yes. Replay any MR's trail on the map alongside their visit check-ins and check-outs.

Try E-Tracker free

Start with a free trial, no payment needed. Book a demo if you would like a walkthrough first.

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